I know, I know, Modernism has come and gone, but I’ve always
thought that “form follows function” was a good principle to follow. I’m having a tough time negotiating the form
of your latest issue with its function. If
I’m supposed to hold and open it in order to read it, or even to look at its
ads, you have finally found the magic formula that thwarts such action: a 10”x10”
magazine format with 550 pages.
There is a certain beauty in the symmetry of those numbers,
but their combination yields an issue that is finally so heavy, and so squirmy
that it is impossible to hold, much less behold. I keep trying to read it; but every time I
pick it up, I find myself putting it down.
The only way to get into it is to put it on some kind of podium as if it
were an unabridged dictionary in a library.
If the intention for your 50th anniversary issue was
to help readers correct their posture by forcing them to read it on a flat surface,
then maybe form still follows function.
However, I like to slouch on the couch while reading about art criticism
in a “glossy”. Next time you want to
investigate your own history, please put it out in a format that facilitates
reading, such as a hardback book that holds itself rigidly together, or maybe
two skinnier magazine issues…. Of course this implies that legibility be one of
ArtForum’s functions.
Sincerely
addendum weeks later:
I wrote a few weeks ago to complain about the size and weight of your 50th anniversary issue whose mass only equals that of your 2007 summer at the height of the housing boom. I am now sheepishly writing to tell you how much I enjoyed its written content after getting over my comfort issues with its form.
Sincerely
...weird how this blogspot graphic interface works
addendum weeks later:
I wrote a few weeks ago to complain about the size and weight of your 50th anniversary issue whose mass only equals that of your 2007 summer at the height of the housing boom. I am now sheepishly writing to tell you how much I enjoyed its written content after getting over my comfort issues with its form.
...weird how this blogspot graphic interface works