I heard on the news that the FDA is cracking down on manufacturers of “Alcohol Energy Drinks”. Getting older and resigned to experiencing new mental states that come from the mere passage of time, not to mention having developed a palate for alcohol that has nothing to do with alcoholic content and everything to do with taste (an expensive hobby), I was not in the market for such a thing and thus not aware of such products until recently. Am I the only one who is having trouble with the combination of the words “Alcohol” and “Energy” in any context other than a car’s gas tank?
In our quest for ever greater levels of dissociation from reality we are surely quickly dissociating from the meaning of words; helped down the road, in this case, by some clever marketing director. But whatever the gibberish “Four Loko” might conjure up in the minds of those who seek ever higher lows and ever lower highs, the cans of this physical oxymoron sure are “perty”. ...Clever marketing director once more.
...And I smile...
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